Franz Hoffner

BRAND CONCEPT

The Name – “Franz Hoffner” or just “Hoffner”

– Simple
– Pronounceable
– Memorable

The Brand Approach

– Relaxed, informal, enthusiastic, engaging

– The obvious choice for every day wine drinking

Riesling / Germany

– Riesling is the most grown grape variety in Germany with   20.8 %

– Riesling is considered to be „the Queen“ of the white   grapes, one of the most highly valued white grape varietals